E-mail Campaign Do’s

The goal is to connect and engage with a targeted group of potential customers, followers, partners, and other people you’re trying to influence with your personal brand.

So, take in consideration this tips for your e-mail campaign:

* Keep it short—1-2 paragraphs is great.

* Keep it relevant and add value.

* Send an email out every 21-30 days.

* Include 3-4 links to internal website pages, your LinkedIn profile, or articles or other content you’ve written.

* Include an offer only for email recipients.

* Make sure your subject line rocks. Check out this from Marketing Sherpa.

* Follow CAN-SPAM guidelines and always offer an opt-out.

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