This research is about team trust development.
When virtual teams need to establish trust at a distance, it is advantageous for them to use rich media to communicate.
A Universitu of Michigan research team studied the emergence of trust in a social dilemma game in four different communication situations: face-to-face, video, audio, and text chat.
All three of the richer conditions were significant improvements over text chat.
Video and audio conferencing groups were nearly as good as face-toface, but both did show some evidence of what we term delayed trust (slower progress toward full cooperation) and fragile trust (vulnerability to opportunistic behavior).
Computer-Mediated Communications may delay trust formation by slowing the rate at which individuals can gather nonverbal cues about partners’ trustworthiness.
See more on the paper->