Feb 29, 2008

What do marketers think about online best ROI?

30% of managers plan to use e-mail marketing and 32% - search marketing, according to Sapient.

38% said that search is the channel providing the greatest ROI (Return Of Investment) to managers’ organizations.

28% of marketers thing that search will increase spending the most in the next 6 to 12 months.

These figures show the SEO (Serach Engine Optimization) importance in your website.

Feb 16, 2008

66% of online doctors forwarded content to colleagues

63% of connected online physicians participated in various pharma-sponsored marketing programs monthly including online detailing, versus 53% of unconnected online physicians, according to JupiterResearch.

66% of connected online physicians forwarded useful content to colleagues, while 58% recommended specific Web sites to patients.

As you can see, email is a powerfull viral marketing tool, only if your web content is useful.

Feb 4, 2008

90% of e-mails delivered to large companies in November 2007 were spam

Nearly 9 out of 10 email messages delivered to large enterprises in November 2007 were spam, according to Proofpoint. While overall spam levels dropped slightly (from 89% in October to 88% in November), large companies were still receiving an extremely high volume of spam, with an upsurge in attachment-based spam of almost every kind.

Image-based spam made up nearly 10% of all unsolicited emails delivered to enterprises in November 2007, up 24% from the previous month. About 5% of all spam came in the form of Microsoft Word (.doc) attachments, a 65% increase over from October 2007.