The goal is to connect and engage with a targeted group of potential customers, followers, partners, and other people you’re trying to influence with your personal brand.
So, take in consideration this tips for your e-mail campaign:
* Keep it short—1-2 paragraphs is great.
* Keep it relevant and add value.
* Send an email out every 21-30 days.
* Include 3-4 links to internal website pages, your LinkedIn profile, or articles or other content you’ve written.
* Include an offer only for email recipients.
* Make sure your subject line rocks. Check out this from Marketing Sherpa.
* Follow CAN-SPAM guidelines and always offer an opt-out.