Feb 16, 2008

66% of online doctors forwarded content to colleagues

63% of connected online physicians participated in various pharma-sponsored marketing programs monthly including online detailing, versus 53% of unconnected online physicians, according to JupiterResearch.

66% of connected online physicians forwarded useful content to colleagues, while 58% recommended specific Web sites to patients.

As you can see, email is a powerfull viral marketing tool, only if your web content is useful.

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