Your professional opportunities depend on your reputation.
If you want to improve your chances for professional growth, you need to be more aware of the importance of your permanent marketing as an individual.
The same marketing techniques companies use to create a commercial brand, so consumers perceive it in a positive light and prefer it, can be used by professionals when they look for a job or in their work experience.
Brands of products, services or companies create a unique image and use it in a planned manner to attract and maintain clients and consumers. Professionals can also plan their image to attract the ideal employers or to have better job opportunities.
Commercial marketing is the challenge brands face to communicate their values and benefits, presenting an image that differentiates them from the competition and makes them desirable brands.
Isn’t this the same challenge we face when we look for a job or when we want to improve our possibilities in our present positions?
The concept of “personal brand” is not common for people who are not in the arts, sports, or other professions where the public opinion is relevant. However, if people looking for a job or planning their professional development in a company don’t build a strong positive image, it will be more difficult to attract attention to their qualities, values, and particularly, the benefits they offer.
The personal brand is the quantitative and qualitative addition of your professional career in an integrated manner, and the image of the person that constitutes it. Therefore, planning and developing a personal brand has significant advantages:
* It helps us generate professional interest and positively catch the attention of clients, bosses, colleagues, friends, and potential employers.
* It allows us to focus on what we want people to remember most of our personal and professional qualities.
* It makes it easier to obtain trust and credibility, as a result of our coherent and consistent professional performance.
* It allows us to differentiate ourselves as workers.
Just as with the marketing of a product, if we don’t work on our own professional brand image, others will create one for us, and it is quite likely that it won’t be what we want or what we are interested in projecting.