(From Guy Kawasaki's article on Open Forum)Kem Meyer is the communications director at Granger Community Church. Her book, Less Clutter. Less Noise, helps churches, businesses, schools and not-for-profits find ways to get the word out and, simply, do better. In this guest post, she explains how to simplify your marketing.
Information overload occurs when we receive more information than our brain can process. Even if it’s good information, too much of a good thing isn’t good anymore. Whether you’re an information addict or Zen advocate, information overload affects us all.
If you’d like to contribute something of real value that improves quality of life, it’s as simple as dialing back your own volume...
Life is overwhelming enough as it is. Your business, church, school, or social cause shouldn’t be piling on more and adding to the confusion. Look at your own emails, mailings, brochures, web site, and identify where you need to turn down your volume. It’s the right thing to do for everyone.
Here are five ways you should be looking to help reduce the stress for your customers...
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