A decade ago it seemed an exaggeration to say that a person without a minimum of knowledge in Office (Microsoft) would have many difficulties finding a job; today this is a reality.
Perhaps it also sounds exaggerated to say that in five years it will be difficult to find a job if we don’t have excellent written communication skills (remember that knowing how to write doesn’t mean knowing how to communicate).
It is essential to expand our vocabulary and improve the way in which we structure and present information.
Go to writing courses and seminars. If you can, get a post-graduate degree in social communication, with emphasis in written journalism: given its objectivity and amplitude, the journalistic style is a good writing example to follow.
Have practical books and writing guides on hand. When we write, it is always useful to have references to look for synonyms or to be sure about the meaning of certain words.
Resources I recommend:
* The Element Of Style
* The Associated Press Stylebook
* The New York Times Manual of Style and Usage
By constantly expanding our vocabulary we avoid "fillers" and common place words, and dodge being repetitive or rhetorical. In other words, the larger is our vocabulary, the less "blah blah blah" we write.
But be careful: some people use their vocabulary to write in an incomprehensible manner. The purpose of having a broad vocabulary is not to show-off our knowledge, but to have the resources to communicate in the simplest, more efficient way possible.
If you want to improve your professional reputation and have better sales opportunities, you need to be more aware and observant of your permanent personal marketing process through e-mail.