Sep 17, 2008

US adults still use e-mail for sharing information

US adults still depend on personal email as a main source of receiving shared content: 69% still rely on email to share content and information, Forrester Research reports.

Personal emails made up 56% of shared content received; however, more than 50% of youth use instant messaging, videos from YouTube, and wikis to share content, while notes on social networks and text messages on cell phones equates respectively to 30% and 41% for how this demographic receives information.

Power Sharers are a new category defined as individuals that share content at least weekly and share with 11 or more people through at least one channel.

Adult Power Sharers represented 35% of the online population, and Youth Power sharers make up 62% of the online population, showcasing how each of these groups feed the viral cycles and influence networks.

92% of adults trust an email from someone they know, while 70% trust messages through someone they know through a social site. 64% of adults and 60% of youth still use the traditional cut and paste method to share a URL or information. (More...)

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