May 12, 2009

Companies should promote e-Standards

What does e-Standards means? Good practices using e-mail. Not only "norms" or "policies".

e-Standards are comprehensive written guidelines on the corporate use of e-mail, to advise positively employees on the behavior expected from them whem are using e-mail at the workplace.

e-Standards must not only establish what people "shouldn’t do" and the sanctions involved, as usually happens. They must neither be biased by the technological or security issues of e-mail.

When speaking of the duties of employees regarding e-mail, e-Standards must highlight individual advantages for fulfilling them (essential key for the success of their marketing inside the teamwork).

The following are ideal conditions for company’s e-Standards to be more effective and taken in consideration by employees:

* Explain their origin and purpose as widely as possible. People will be more sensitive to the subject if they know details about risks, costs, good practices, real cases, and possible consequences.

* This shouldn’t be perceived as an issue only for the legal, security or human resource departments. e-Standards involves everybody in the company, and they are a bussines priority. So, the commitment must start at the upper management.

* Bosses and employees must follow the same e-Standards, a minimum consistency expected by employees in order to believe and implement them.

* The dissemination of these e-Standards must be done in a constant internal marketing and training plan. The effectiveness of this induction depends on the proper company’s initiatives to maintain them in the long term.

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